Managing a school is serious business, as well as a complex endeavor. As an entrepreneur, you have to carefully and cautiously manage the Operations, Marketing, HR, IT, Finance and Brand. The education business places on the entrepreneur (edupreneur) the additional responsibility of inculcating values in the children, ensuring best quality of education and contributing to the society in the distant, unforeseen future. Pursuing Quality and Excellence in School Education is the primary responsibility of the promoter-director.

A long-term focused school development plan is essential for strategic progress and growth. This could be through expanding presence across geographies, or instituting new dimensions of quality and excellence within the existing system. In this conference we will enable you, as the school director, to conceptualize & develop your long-term vision (5-year perspective) for the school enterprise coupled with a detailed action plan for adoption and implementation. Pursuing the growth vision is the responsibility of the promoter-director, which has to be defined formally, and its progress assessed periodically. Short-term and long-term activities are derived from this vision and strategic objective.

The employees of the school are important stakeholders in delivering on these objectives. Empowering and motivating the team of principal, administrators and teachers is the responsibility of the promoter director. Innovative practices in Human Resource Management and alignment with strategic goals is an imperative for school development. It is essential for you, as the director, to benefit from industry best practices in operational management, which can then be inculcated and delegated in the system effectively. As part of the conference, best practices will be researched and exchanged for adoption and implementation at your school. We will discuss the model of Doon School which has set itself as a benchmark of an academic quality institution. Ryan International School, on the other hand, has replicated its model to expand to cities and towns across India.

Whereas short-term profitability can be ensured by careful financial management, the long term performance of a school shall be determined by its brand value and brand strength. The process of branding has to be nurtured and a positive word-of-mouth activated. This requires focused market outreach for brand creation and brand extension.

The fundamental objective of this conference is to enable you, the promoter-director, to take the leap towards developing excellent schools through a structured and growth-oriented process. The conference proceedings will detail steps to progress towards higher levels of excellence in school operations and performance. It is in this context that this workshop will take place.